Banner Ad Placement
We help brands secure premium banner placements across leading news, sports, and entertainment websites in Kenya and across Africa—planned, negotiated, and optimized for visibility, clicks, sign-ups, and ROI.
Homepages, article pages, category pages, sticky header/footer, in-content.
728×90, 970×250, 300×250, 300×600, 320×100, 320×50, interstitial options.
UTMs, postbacks, pixels, A/B tests, frequency capping, creative rotation.
Publisher policies + local advertising regulations observed.
What We Do
- Media planning & negotiation: We shortlist publishers that match your audience and objectives, then secure the best placements and rates.
- Creative QA & adaptation: We audit assets, adapt to IAB sizes (static/GIF/HTML5), and ensure fast loading and brand safety.
- Trafficking & tagging: We implement UTM parameters, pixels, postbacks, and event tracking for clear attribution.
- Optimization & scaling: We rotate creatives, cap frequency, adjust devices, day-part, and placements to hit KPI targets.
- Transparent reporting: Weekly summaries with impressions, CTR, CPC/eCPC, sign-ups/FTD (if relevant), CPA/ROAS, and learnings.
Formats & Placements We Support
728×90, 970×250, 320×100/50 — header, mid-article, footer, sticky.
300×600, 970×250, billboards, homepage takeovers.
Responsive in-content, sticky bottom bars, AMP safe options.
Direct buys with publishers + curated programmatic where useful.
Our Process
- Brief & Targets: GEOs, KPIs (CTR, CPA/FTD, ROAS), budgets, timelines, compliance.
- Plan & Approvals: Publisher list, placements, flighting, creative spec sheet.
- Launch & QA: Tags/pixels live, test impressions/clicks, go-live across inventory.
- Optimize: Creative A/B, device/time-of-day, block underperformers, scale winners.
- Report & Scale: Weekly numbers + insights and next steps; expand to new sites.
What We Track
Impressions, reach, viewability, CTR, CPC/eCPC, landing-page CVR, sign-ups/FTD (if applicable), CPA, and ROAS—plus publisher-level breakdowns for full clarity.
Brand Safety & Compliance
We respect publisher policies and local advertising regulations. We do not target minors or restricted audiences; creatives must be approved and compliant. We monitor anomalies (CTR spikes, GEO/device mismatch) and act quickly to maintain traffic quality.
Recent Placements & Results
Below are selected screenshots of live placements and reporting snippets. More examples available on request.
FAQs
Can you target specific publishers?
Do you work on CPA or RevShare?
How fast can we launch?
Ready to place your banners across premium publishers?
Request Media Plan & RatesShare your target GEOs, budget, KPIs, and sample creatives. We’ll reply with a tailored plan.